Hi Patrick,
Currently I am using Ansible as a modelling/blueprint to large scale infrastructure. mostly interested in the system/server CM side, as well as some of middle layers side but not applications per se at least yet.
Jesse Keating, Benno Joy, among other Ansiblers were of great help to get me started. for large scale deployment there is an ansible white paper "Scaling and performance of the Ansible management tool chain", find in the linke below my old notes in one issue i faced when running hundreds of ssh threads against several 1000s of machines, the issue was not Ansible nor the control node itself, but knowing where the issue might lie could take some time.
Regards,
Walid