Quick Question About the Ad Performance Report

[Zach Rowland]

I’m digging into the ad performance report and I’m not sure it’s giving me what I actually need. From what I can tell, every time an ad gets an impression, all headlines are also logged as having received an impression, even if a particular headline wasn’t shown.

If that’s true, it feels like this kind of defeats the purpose of the report. I’m trying to identify which headlines are actually driving lift in clicks, but if impressions and clicks are tied to the full ad and not individual assets, I’m not sure that kind of insight is possible.

Can anyone confirm if this is how it works or if there’s another way to track actual headline level performance?

[Google Ads Scripts Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads Scripts support team.

Please be informed that the link you have provided is a broken page. If you are looking for an Ad Performance Script, I would recommend that you use the Source code available in the “Ad Performance Report” documentation. Also, kindly remove the ‘ad_group_ad.ad.discovery_carousel_ad.headline', and 'ad_group_ad.ad.discovery_multi_asset_ad.headlines' fields from the CONFIG object and make sure to add your email ID and template spreadsheet URL from the Setup document.

I hope this helps! Feel free to get back to us with the following details for any further issues.

• Google Ads account ID/CID
• Name of the affected script
• Screenshot of the issue (if any)
• Shareable spreadsheet link if you are using any in the script. You may refer to this article to share a file publicly

You can share the requested details via Reply privately to the author option or a direct private reply to this email.

Thanks,
 

Google Ads Scripts Team

Feedback
How was our support today?

               
[2025-10-15 21:21:20Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vQveC:ref" (ADR-00335619)

[Zach Rowland]

You're right my link was broken but it was meant to go to the same link you shared. I have that script working I just have a question about the results from the script. 

Does every headline within the ad gain an impression or click even when only some of the headlines are being seen by the user? Say I have an ad with 10 headlines and only two are shown, would all ten headlines be given an impression or click?

[Google Ads Scripts Forum Advisor]

Hi,

I would like to inform you that the script pulls data of headlines and other metrics whose impressions are greater than zero during the last 7 days. Please be informed that our team can only provide support for concerns/issues related to Google Ads Scripts. Your concern is more related to the Ad performance which is out of scope for us. Could you please share the Google Ads customer ID so that we can route you to the respective support team?

You can share the requested details via Reply privately to the author option or a direct private reply to this email.

Thanks,
 

Google Ads Scripts Team

Feedback
How was our support today?

               

[2025-10-16 19:25:30Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vQveC:ref" (ADR-00335619)

[Zach Rowland]

CID - 528-972-0500

--
-- You received this message because you are subscribed to the Google Groups AdWords Scripts Forum group. Please do not reply to this email. To post to this group or unsubscribe please visit https://developers.google.com/adwords/scripts/community.
---
You received this message because you are subscribed to a topic in the Google Groups "Google Ads Scripts Forum" group.
To unsubscribe from this topic, visit https://groups.google.com/d/topic/adwords-scripts/fIS2zu11MNk/unsubscribe.
To unsubscribe from this group and all its topics, send an email to adwords-scrip...@googlegroups.com.
To view this discussion visit https://groups.google.com/d/msgid/adwords-scripts/pEFh7000000000000000000000000000000000000000000000T48OMI00weqkMf6OT8C8xmPxbe_2Hw%40sfdc.net.

[Google Ads Scripts Forum]

Hi,

To help resolve the issue you've been experiencing with your account, I'm adding another support team for their expertise in troubleshooting your issue. You should receive an email to assist you shortly.

If you have any questions about usage of the Google Ads Scripts, please feel free to reach out to us.

Thanks,
Google Ads Scripts team