Optimization Score

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Jay

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Apr 5, 2021, 5:41:39 PM4/5/21
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I'm trying to create a google sheet that has the optimization scores of all my clients in it. Is this possible using the google ads scripts? I've seen people do something similar with quality score, like this script: http://www.freeadwordsscripts.com/2013/04/store-account-campaign-and-adgroup.html

Thank you in advance!

Google Ads Scripts Forum Advisor

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Apr 6, 2021, 1:40:39 AM4/6/21
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Hi Jay, 

Thanks for reaching out. I am Harry from the Google Ads Scripts Team. Allow me to assist you on this.

Would you be able to provide a Google Ads UI screenshot equivalent to the optimization scores of your clients that you are referring to so that I can check this on our end and assist you further? Any other information is highly appreciated.


Thanks,
Google Logo
Harry Cliford Rivera
Google Ads Scripts Team
 


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Jay

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Apr 6, 2021, 1:48:15 AM4/6/21
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Hey Harry, please see the screenshot attached. 

Thanks!

Screen Shot 2021-04-06 at 1.46.29 AM.png

Google Ads Scripts Forum Advisor

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Apr 6, 2021, 3:59:24 AM4/6/21
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Hi Jay,

Thanks for providing the screenshot and this really helped me understand what you were referring to.

The Quality Score you have referenced in your initial post from the third party script is an attribute in the Keywords Performance Report. However, the Optimization score you would like to retrieve is defined as an estimate of how well your Google Ads account is set to perform. Along with the score, you’ll see a list of recommendations that can help you optimize each campaign. This is merely a recommendation rather than a attribute or metric from your account performance. Therefore I conclude, this is currently not supported through the Google Ads Scripts. I would also like to inform you that not all things that are offered in the UI is supported via scripts.

Is there any reason why you would like to retrieve the score mentioned via scripts? Do you have too many client accounts that you would like to look at along with this information? I can offer to file a feature request in this regard on your behalf. However, requests are subject for consideration and are not guaranteed to be supported in the Google Ads Scripts any time soon. Kindly confirm if you would like me to proceed with such request and provide a sample use case to the feature. 

Let me know your thoughts and if you have questions or other concerns.

Jay Wisham

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Apr 11, 2021, 6:06:21 PM4/11/21
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Yes, please submit a feature request for this. Thanks for your help!

Jay

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Google Ads Scripts Forum Advisor

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Apr 12, 2021, 12:52:07 AM4/12/21
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Hi Jay,

Thanks for confirming. Would you mind providing a sample use case to the feature so that I can bring up to the team the importance of implementing this for the benefit of your requirement/business. If not, I would still pass along the request on your behalf.
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