Adjusting Target CPA bidding value

[Yudi Xue]

Hello,

Can I get some direction or a quick example on how to adjust Target CPA bidding value at the campaign level?

i.e. the ability to adjust campaign.target_cpa_target_cpa_micros. 

I tried mutate_campaign with CampaignService as well as the CampaignBiddingModifierService from the Google Ads SDK example but without success.

Thanks in advance!

[Google Ads API Forum Advisor Prod]

Hi Yudi,

Setting the bids at the Campaign level is currently not supported. You can check out the AdGroup and AdGroupCriterion documentation to learn which bids (ex. cpc_bid_micros, cpm_bid_micros, cpv_bid_micros) you can set at their respective levels.

As for campaigns, you should be able to apply a bid_modifier in the CampaignCriterion level. I hope this helps.

Thanks and regards,
Peter
Google Ads API Team

ref:_00D1U1174p._5001UAqSzH:ref

[Yudi Xue]

Thanks for the reply!

Does adwords python SDK support setting CPA bidding at campaign level? What operation can I use to do that?

Thanks,

Yudi

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[Google Ads API Forum Advisor Prod]

Hi Yudi,

You should be able to use the TargetCpa as your bidding strategy at the campaign level. My apologies as we do not have an exact sample code to create the campaign with TargetCpa but you may refer to this sample code in Python on how to create a campaign with your preferred bidding strategy.

You may note, however, that you will need to create a TargetCpa object first then specify values for its target_cpa_micros, cpc_bid_ceiling_micros, and cpc_bid_floor_micros fields. Afterwards, you will need to set the said object into the target_cpa field of the campaign. Additionally, using the TargetCpa strategy will first require you to have conversion tracking enabled.

If you wish to learn more about TargetCpa, you may refer to this guide. I hope this helps.

[Yudi Xue]

Can you clarify if we use bidding strategy

https://developers.google.com/google-ads/api/docs/fields/bidding_strategy

To set target cpa on App campaigns?

Thank you!

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