Traffic Estimator results (AdWords API Vs Google Ads UI)

[Rushikesh Deshmukh]

Hi Team,

I am currently working on the AdWords API to get the traffic estimates for certain keywords. 

While validating the numbers from API response, I see some differences in the results when compared with Google Ads UI results. So i need your help on following points-

1. The estimates we get from API are daily estimates. But for what date the estimates are calculated for? Is it for the current date or some other date?

2. From the documentation I understand that there would be some difference between the results we get from API and the UI. What is the reason behind this and approx. how much difference is expected?

3. Currently, we can not provide a date range to the API. Is there any other way we can pass on a date range? How reliable the numbers are when we multiple it by number of days when we want to compare it with UI?

Thanks in advance!

Regards,

Rushikesh

[Google Ads API Forum Advisor Prod]

Hi Rushikesh,

Thank you for your questions. Allow me to reach out to the rest of our team so we can discuss and collect the information that you need. We'll get back to you as soon as we're able to.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Google Ads API Forum Advisor Prod]

Hello Rushikesh,

The AdWords API Keyword Planning matches the legacy AdWords UI that did sunset some time ago. The new Google Ads API Keyword Planning (https://developers.google.com/google-ads/api/docs/keyword-planning/overview) matches the new Google Ads UI more closely. Many of the features you see in the UI today for keyword planning are not available in AdWords API. That's why the results are different. However, you can upgrade to the Google Ads API that is now in GA, and you'll be able to use many of the features you see in the Google Ads UI with the data matching more closely.

Best,
Nadine Wang, Google Ads API Team

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[Rushikesh Deshmukh]

Hi Nadine,

Thanks for sharing the information. We were confused on why the numbers are not matching.We'll switch to the new Google Ads API.

Regards,

Rushikesh 

[Rushikesh Deshmukh]

Hi Nadine,

I compared the numbers from Google Ads API with Google Ads UI for keyword forecast estimates and as you said the numbers are close enough. But i have few questions on the Google Ads API-

1. With Adwords API, we were able to pass the keywords and matchtype in a list separated by comma and use it to generate the estimates. Example-

keywords = [
    {'text': 'mars cruise', 'matchType': 'BROAD'},
    {'text': 'cheap cruise', 'matchType': 'PHRASE'},
    {'text': 'cruise', 'matchType': 'EXACT'}
]  

Is there any way we can do this using Google Ads API as well. Currently, i see that we have to pass the keyword_plan_id to the api code available in the documentation. (generate_forecast_metric.py)

2. From the UI, we can download the estimates in CSV format. I want to generate same output using the API code as well. Is this possible? Currently, i see that we can pass the keyword_plan_id to the  generate_forecast_metric.py  code but it has different output format.

3. The generate_forecast_metric.py gives the keyword resource id in the output but i need to print the actual keyword text instead. Is there any way we can do this?

Thanks,

Rushikesh

[Google Ads API Forum Advisor Prod]

Hi Rushikesh,

Thank you for your follow up.

Since your questions appear to revolve on how to implement the features in your Python client library, I would recommend that you reach out to their client library owners instead, via this link, as they are the more appropriate team to provide guidance regarding this.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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