About Lead Generation in Google Ads

[Eaysin Arafat]

Dear Google Ads API Support Team,

I am currently working on Google Ads and using the Google Ads REST interface (API version v19). I am confused about lead generation and would like to know more details. If there are any articles, please share them. I also have some questions:

1. What types of lead generation options are available in Google Ads?

2. What kind of leads can we expect?

3. What are the basic requirements to start generating leads via Google Ads?

4. What’s worked best for you or your clients in terms of getting high-quality leads?

Thank you for your assistance.

Best regards,
Eaysin

[Google Ads API Forum Advisor]

Hi Eaysin,

Thank you for reaching out to the Google Ads API support team.

To help you drive sales and generate leads, I recommend referring to this article. 

Regarding your questions about lead generation within Google Ads, note that this falls outside the scope of the Google Ads API support team. Our team specializes in technical queries and concerns specifically related to the Google Ads API. Could you please share your Google Ads customer ID so that we can route you to the respective support team? 

For information on generating leads for Performance Max campaigns using the Google Ads API, you may follow this document. 

You can send the details via Reply privately to the author option, or direct private reply to this email. 

Thanks,
 

Google Ads API Team

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[2025-05-26 12:30:45Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qYCmy:ref" (ADR-00308338)