Click type => impressions dependency

[Oksana Sulyma]

Hi Google Ads API team!

I pull campaign report https://developers.google.com/google-ads/api/fields/v13/campaign

I see 716,954 Impressions for my account an d date range.

When I add click type dimension

https://developers.google.com/google-ads/api/fields/v13/campaign#segments.click_type to the same report, I get way more impressions, see image attached:

I wonder if you guys have some rule to understand which impressions are 'unique'. 

Like if I do URL_CLICKS + SITELINKS I'll get the same Impressions number as in report with no click type dimension. 

Any documentation on this point will be helpful!

I also can provide my request / response details, but I guess my question is quite general and already have explanation documented which I just can't find :)

Thanks,

Oksana

[Google Ads API and AdWords API Forum]

Re-posting the last inquiry (https://groups.google.com/g/adwords-api/c/SAPUD6B-OJ4) from the forum as it wasn't routed to our support queue.

Regards,

Google Ads API Team

[Google Ads API and AdWords API Forum]

Hi Oksana, 

Thanks for reaching out to the Google Ads API Forum. I hope you are doing well today.

With regards to your concern, the API and UI reports in certain conditions would differ depending on the supported entity types, also sometimes due to the API's reporting behavior such as segmentation https://developers.google.com/google-ads/api/docs/reporting/segmentation (see also this section https://developers.google.com/google-ads/api/docs/reporting/segmentation#selectability_between_segments_and_metrics). 

Also, kindly note that in comparing UI and API data, please make sure to consider the following items below:

• Comparing the API and UI on the same level as much as possible

• The segments and fields of the API and UI should be the same

• The date range is also the same

That being said, for our team to further compare, investigate, and validate why you are encountering issues, can you provide more information?

• Provide the complete (request and response with request-id) logs with request ID generated as shown in the respective links.

• Complete or uncropped screenshots from the Google Ads UI (data that you are retrieving)

 

We do this to check if there’s an error thrown on your side or if there is any discrepancy and provide accurate recommendations. 

 

If you haven't enabled logging yet, it can be enabled by navigating to the Client libraries > Your client library (ex. Java) > Logging documentation, which you can access from this link. For REST interface requests, you can enable logging via the curl command by using the -i flag. This will cause the tool to include the HTTP response headers in the output.

You can provide these via the Reply privately to author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Reference links:

• Logging documentation - https://developers.google.com/google-ads/api/docs/best-practices/logging#client_library_logging

• Request - https://developers.google.com/google-ads/api/docs/concepts/field-service#request

• Response - https://developers.google.com/google-ads/api/docs/concepts/field-service#response

• Request-id - https://developers.google.com/google-ads/api/docs/concepts/call-structure#request-id

Have a great day.

Regards,

Google Ads API Team

On Monday, May 29, 2023 at 10:35:17 PM UTC+8 Oksana Sulyma wrote:

[Oksana Sulyma]

Hi Google Ads API team. 

There is no option 'Reply privately to author option' . I had sent details by email, please let me know if you haven't got it.

Thanks,

Oksana

[Google Ads API Forum Advisor]

Hi Oksana,

 

If you mean to say that the higher impressions are from the total number of impressions as can be seen in the Google Ads UI, I believe the value is the sum of the overall click types' impressions. If you would only filter on, for example, a click type of sitelinks, then you will only get the impressions for the sitelinks. Filtering on a specific click type should have the same value as when you had segmented the data. I can confirm that segmenting the campaign and filtering on a specific click type should result to the same amount of impressions.

 

If you're observing a discrepancy, then would you be so kind as to provide a screenshot of the Google Ads UI showing the information you're pertaining to retrieve so that we may be able to have a better visualization of your concern? You may send the requested information via the Reply privately to author option. Note that you may need to join the Google Group for you to use this option. If this option is not available on your end still, you may send the details directly to our alias `googleadsa...@google.com` instead.

 

This message is in relation to case "ref:_00D1U1174p._5004Q2lvWiT:ref"

Thanks,
 

Google Ads API Team