Impression Share on Big Query's KW Performance Report Equivalent

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Manuel Lopes

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Sep 30, 2019, 8:51:34 AM9/30/19

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Hello,

I recently started the transfer process from Adwords to Bigquery. Everything seems ok, and the mapping from Adwords API reports to BigQuery tables is very clear on Google's help page (https://cloud.google.com/bigquery-transfer/docs/adwords-transformation).

However, there is one (that I noticed) missing metric:

There is no way to get Impression Share by Device for a given KW. On the API, through the Keyword Performance Report, it is very easy to do so. However, in BigQuery,

the KeywordCrossDeviceStats table, does not allow to retrieve Impression Share data by device.

Am I missing something, or is this supposed to be like that? If so, it means that I have to get this data through the API, which defeats the point of having the Adwords to BigQuery setup.

Thanks,

Manuel Lopes

Google Ads API Forum Advisor Prod

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Sep 30, 2019, 10:24:18 PM9/30/19

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Hi Manuel,

Thank you for reaching out.

However, my apologies as I would not be able to comment further regarding the availability of metrics in BigQuery as a result of your integration. Our team provides support only for AdWords API / Google Ads API specific concerns only.

That being said, you may reach out to the product experts via the Google Ads Help Community forum as they may be able to provide more guidance regarding this matter. You may also reach out to the BigQuery team directly for additional assistance.

I hope this helps.

Best regards,
Peter
Google Ads API Team