Formats for Ads

[Stav Aviram]

Hi!

I have three questions regarding ad formats:

1. I came across this article, and saw some ad types/formats we don't currently run. Since the values of the ad_type field are somewhat different from the ones we see in the UI, I wanted to ask what values the following formats from the article would get under this ad_type field: Display ads, Overlay ads and Sponsored cards.

2. I couldn't find any examples in my data for ads that have these ad_type values: VIDEO_AD, VIDEO_RESPONSIVE_AD and VIDEO_TRUEVIEW_DISCOVERY_AD - could you please help me figure out how they'd be called in the UI?  

3. Is there any field/segmentation that could show me ad types/formats for AC?

Thank you very much!

[Google Ads API Forum Advisor Prod]

Hi Stav,

Thank you for reaching out. Regarding your first inquiry, please allow me to reach out to our wider team to see if there is public documentation on how these ad types map to the API. 

You can find more information the ad types given below:

• VIDEO_RESPONSIVE_AD: About auto-generated videos for responsive display ads
• VIDEO_TRUEVIEW_DISCOVERY_AD: TrueView Video discovery ads

Can you please specify what you're referring to by 'AC'? 

Thanks,
Matt
Google Ads API Team

Matt Google Ads API Team

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[Stav Aviram]

Hi,

Thank you for your response and for your help.

 

1. Are there any news regarding Display ads, Overlay ads and Sponsored cards?
2. Thank you for the resources. Could you also please explain what VIDEO_AD is?
3. AC – AKA UAC, app campaigns. I couldn’t find any field that shows the ad format of the app campaigns ads, and I was wondering if there is a field that shows it.

 

Thanks!

 

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