Is there a reason we are unable to get Bid_modifier metrics in connection demographic criteria such as Age, Gender, Paretal Status, Geo, audience, etc...

[James Nixon]

Is there a reason we are unable to get Bid_modifier metrics in connection with demographic criteria such as Age, Gender, Parental Status, Geo, audience, etc...

The UI clearly connects these and has them available in the built-in demographic dashboards. But the Google Ads API will not allow them to be reported together. 

If I am missing something, please let me know.

Thank you,

[Google Ads API Forum Advisor Prod]

Hi James,

Thank you for reaching out. If you want to get the bid modifier for a Gender, you can use the gender_view report and add ad_group_criterion.bid_modifier to your SELECT clause. This is the same for the age_range_view, parental_status_view, etc.

Regards,
Mitchell
Google Ads API Team

ref:_00D1U1174p._5001UaRpcI:ref

[James Nixon]

What about for Geographic?

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[Google Ads API Forum Advisor Prod]

Hi James,

You can retrieve targeted location criterion through the locations_view report where you can select campaign_criterion.bid_modifier.