Metric unique_users at Ad Level

[Camila Cardoso]

Hi support team,

I'm interested in querying metrics.unique_users at the Ad Level using the Google Ads API Reports, but it seems to only be available at the Campaign Level.

Is there any way to query this metric at the Ad Level?

Thank you

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly note that the metrics.unique_users is the total number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for the following campaign types - Display, Video, Discovery and App.

Unfortunately the metrics.unique_users is not available at the Ad level. I will raise a request for this feature to become available in the Google Ads API. However, I cannot provide a scheduled timeline for its availability of this feature in the Google Ads API. I would recommend you to follow our Blog Post and Release Notes for future updates.

Thanks,
 

Google Ads API Team

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[2025-08-14 10:05:56Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01sz60g:ref" (ADR-00329917)