Landing Page Impressions mismatch

32 views

Skip to first unread message

Asit Mohanty

unread,

Oct 21, 2022, 7:27:16 AM10/21/22

to Google Ads API and AdWords API Forum

Hi,

I am creating a landing page report to get the spend , clicks and impressions. The impressions for the campaigns are higher at the landing page level.

To be more specific when I have the report at campaign level the impression is 360 and when I add landing page to the view , the impressions become 3047. I want to understand what is causing this mismatch ( Probably there is a segmentation causing the overlap issue ). I did take a look at the api documentation and saw a mention of click type mention but it was not very clear. I would really appreciate if I can get some clarity as to what is causing this mismatch.

Below is the snapshot of the google report at campaign level

campaign level.png

Here is the snapshot of the same report when I add landing page

Regards,

Asit

Google Ads API Forum Advisor

unread,

Oct 21, 2022, 1:29:44 PM10/21/22

to amoh...@lamarkmedia.com, adwor...@googlegroups.com

Hi Asit,

Thanks for reaching out to the Google Ads API Forum.

I understand that you create a landing page report to get the spend , clicks and impressions, and seeing the impressions for the campaigns are higher at the landing page level. As you mentioned that probably due to segmentation causing the overlap issue could be there, however, note that our team would comment further once we verify your API logs, and data retrieved. For more information on the segmentation's effect on the data, you may refer to this guide.

Also, we recommend comparing the landing page view in the API with the 'Landing Page' in the UI. However, note that Google Ads API mirrors the Ads UI, and if you see the discrepancies in the data, our team would need complete logs(complete request and response logs with request ID ) along with the whole Google Ads UI report/page screenshot(not a sheet/excel) instead via reply to author privately option.

In addition, if you are not using API to pull the data but Google Ads UI only, then product support is the appropriate team for further clarifications. That said, you may reach out to the Google Ads Product support team, via this link.

Regards,

Yasar
Google Ads API Team