Serverside conversion tracking

[De Star]

Hi,

Apologies if this has already been covered, and I feel confident it has although can't find anything obvious in search, but I would like to post, either through the Adwords API or GA, an offline conversion event without the need for manual intervention or the like.

By way of a concrete example, I have a user arriving via PPC at a website, they complete an order form which is passed to a number of suppliers offline suppliers who respond a number of days or weeks later. Bids and conversion then take place via our website.

Ideally we would like to take this conversion and post is back into GA/Adwords.

Any help appreciated.

[Bharani Cherukuri (AdWords API Team)]

Hello, 

You will be able to upload these conversion through the AdWords API and associate the clicks with the conversions. Please check this part of the guide for more information. Once you create the UploadConversion object, you need to associate the offline conversions by passing the GCLID, conversion time(with timezone ID), conversion name, and optionally the conversion value and conversion currency to OfflineConversionFeedService. You can also check out the validation rules and tips which might be helpful. Code samples in Java can be found here as a reference. You can find the code samples in other languages here. 

Let me know if you have any other questions.

Regards,

Bharani, AdWords API Team