Bidding Strategy : TROAS in Standard Shopping Campaign

[Sravanthi Reddy]

Hi Team, 

I have a few queries regarding TROAS bidding in standard shopping campaigns.

1. If we create a standard shopping campaign with TROAS Bidding, then are we required to give the bids at the product group level?                                                      It gave me an error while creating a product group without a bid at the pg level :
   
   
   { "errorCode": { "fieldError": "REQUIRED" }, "message": "The required field was not present.", "location": { "fieldPathElements": [ { "fieldName": "mutate_operations", "index": 168 }, { "fieldName": "ad_group_criterion_operation" }, { "fieldName": "create" }, { "fieldName": "cpc_bid_micros" } ] } }
   
   
   
     -> If it is a required field, how is it going to work with TROAS.?
2.  Also, in the same case... when we created A TROAS Standard Shopping Campaign, created an ad group without Cpc_bid_micros, But when I see the report I can see ad_group.cpc_bid_micros being set to some value. How do we get this value!? Is it from the campaign TROAS Value?
   

           

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to Google Ads API. I am Sherwin and I hope that you are doing well today.

Moving forward to your concerns, to answer your concerns generally, based on this document, target_roas is required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. However, to further investigate the issue, could you please provide us the complete request and response logs with request ID and request header generated on your end? If you haven't enabled the logging yet, logging can be enabled by navigating to the Client libraries > Your client library (ex. Java) > Logging documentation, which you can access from this link.

Please provide it via Reply privately to the author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Kind regards,

Sherwin Vincent Google Ads API Team

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