ValueTrack Parameter sometimes won't work or empty

[Florian Boecker]

Hi,

is there any reason why ValueTrack Parameters are sometimes empty or not working?

e.g. {ifsearch:Search}{ifcontent:Content}  from decoded search ad url
http://www.google.de/aclk?sa=l&ai=CB_kkUBzTVaXbO8a_7QbCyZugAY6u0aUG7pjr5PYBjtXIGxABKAhglbKVgqQHoAHim6XNA8gBAakChaiscbCasj6qBB9P0F4WTkE7whmphlqne4VRac9Nsd5d8lgxGsozCCIKgAeG5NoykAcBqAemvhvYBwE&num=3&sig=AOD64_2E21B7fy3Cq3P2NN5w6Ku0jBw44g&clui=6&rct=j&q=&ved=0CLcBENEMahUKEwjz88fWyLLHAhUll9sKHdzYCbk&adurl=https://www.etracker.de/rdirect.php?et=x9gZXE&et_cid=32&et_lid=1327&et_sub=waschmaschine&et_src=search&et_placement=&et_url=https://www.ekinova.de/waschmaschinen-trockner/waschmaschinen/?ag_cid=32&ag_lid=1327&ag_sub=SEA-01E_Generisch_Waschmaschine|01E_waschmaschine__exact|waschmaschine|e&ag_med=t:{ifsearch:Search}{ifcontent:Content}|m:g|cid:201356646|aid:12979200966|kid:kwd-57813646|adid:66220021086|pid:{product_id}|kn:waschmaschine|mt:e|n:g|d:c&cad=rja

e.g. targedid is empty but not keyword and matchtype?
t:{ifsearch:Search}{ifcontent:Content}|m:g|cid:{campaignid}|aid:{adgroupid}|kid:{targetid}|adid:{creative}|pid:{product_id}|kn:{keyword}|mt:{matchtype}|n:{network}|d:{device}

t:Search|m:g|cid:201356646|aid:12979200966|kid:|adid:63886319406|pid:{product_id}|kn:waschmaschine|mt:e|n:s|d:c

Thanks,
Florian

[Michael Cloonan (AdWords API Team)]

Hello,

This forum is specifically for help with the AdWords API. Your question is about AdWords in general, and is not specific to the API.

You will be able to find more robust help for general AdWords questions at the official AdWords community site. Please take a look at that site, which should be able to help you.

Regards,

Mike, AdWords API Team