Best way to programmatically "pause" a Campaign location

[Nathan]

Hello!

I know pausing a location isn't possible, but what's the closest way to approximate this?

We have a campaign that's targeted to multiple locations (DMAs). My requirement is to pragmatically activate/deactivate the location criteria based on budget/spend. For example, on day 1 our campaign is targeted to the Orlando DMA and Tampa DMA; when Orlando hits $10, "pause" that location in the campaign.

Originally I tried just removing that location. But once the Orlando location is removed, that criteria seems to go missing from all queries (it's as if the Orlando location criteria never existed). This means when our system re-examines the campaign, it concludes that $0 has been spent on Orlando, and it decides to re-add the campaign (to hit the $10 budget).

I need to "pause" it while preserving the ability to see that $10 was spent on this location.  How can this be achieved?

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[Google Ads API Forum Advisor Prod]

Hi Nathan, 

Through the API, it is not possible to pause the status of a DMA region. The location IDs specific to DMA regions are handled by The Nielsen Company directly for DMA data. If you're looking for a solution through the Google Ads UI, please reach out to the AdWords Product Team through the help icon available in the top right corner once you're logged into the account. 

Thanks,
Bharani, Google Ads API Team

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[Jeryl Cook]

DMA Ranking and Map is public

https://mediatracks.com/resources/nielsen-dma-rankings-2020/

https://www.nielsen.com/wp-content/uploads/sites/3/2019/09/2019-20-dma-ranker.pdf

https://thevab.com/storage/app/media/Toolkit/DMA_Map_2019.pdf

We added this data to our API to integrate easily for free. our Boundaries are generated internally from US census zipcode boundaries in GeoJson.

www.boundaries-io.com 

Hope this helps

[Google Ads API Forum Advisor Prod]

Hi Jeryl,

Thanks for reaching out. Can you please confirm if you are referring to the AdWords API or Google Ads API ? If yes, can you please provide customer id and please reply privately to author options while sharing the details.

Let me know if you have any questions.

Thanks,
Nirmita Patel Google Ads Team

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