Results from TrafficEstimatorService are different from Keyword Planner Tool

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Damian Stępień

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Aug 25, 2014, 2:26:06 AM8/25/14
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Hi,

I have some problems with getting Adwords API to work correctly.

I use the following code: http://pastebin.com/bbcFJefx - It's a copy from API Examples, I just changed location, language and keywords so it should be fine.

However, the results from that code are: http://i.imgur.com/Ymxf2wD.png

While Keyword Planner Tool returns the following values: http://i.imgur.com/VTeogi4.png

There's a big difference. Even if TrafficEstimatorService returns USD values, converting it to PLN (zł) is still not enough.

Can you help me?

Josh Radcliff (AdWords API Team)

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Aug 27, 2014, 9:59:14 AM8/27/14
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Hi,

The TrafficEstimatorService should return values in the account's currency. I'd recommend reading through our Estimating Traffic Guide -- as noted there, one key thing people often forget is to set all of the booleans on CampaignEstimateRequest.networkSetting so that they match what's set in the Keyword Planner. Also, a few things to keep in mind if you're looking to match the UI and the API are:

1. Make sure you are using the same account and credentials in both the UI and the API.
2. Issue the UI and API requests at more or less the same time. The estimates are based on your account's stats, so if you issue the requests at different times then the estimates may change.
3. As mentioned in the TrafficEstimatorService docs: Note that the API returns intervals whereas the Traffic Estimator UI displays averages

Also, the screenshot you sent over looks more like the Search for new keyword and ad group ideas option in the Keyword Planner. If that's what you're trying to match to, you'll want to use the TargetingIdeaService as described in our Targeting Ideas Guide.

Cheers,
Josh, AdWords API Team
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