PerCost metrics disappeared with the v201509 Adwords API release

[Bastien Rabaute]

Hi,

I don't understand something about the migration to v201509 (https://developers.google.com/adwords/api/docs/reference/?hl=en#conversion-reporting). 

In the conversions reporting paragraph, it says to replace "EstimatedTotalConversion" by "AllConversion".

It works with most of the metrics but I have a problem with EstimatedTotalConversionValuePerCost.

No metrics ending with "PerCost" exists in the new version v201509.

I am talking about ConversionValuePerCost or AllConversionValuePerCost for example.

But in Adwords, I can find these columns. Are they calculated and no more available directly in the API ?

Thanks

Bastien

[Umesh Dengale]

Hi Bastien,

In AdWords API v201509, the EstimatedTotalConversionValuePerClick, EstimatedTotalConversionValuePerCost, EstimatedTotalConversionRate, EstimatedTotalConversionValue, EstimatedTotalConversions, EstimatedCrossDeviceConversions, CostPerEstimatedTotalConversion, ValuePerEstimatedTotalConversion columns are removed from the reports and need to use the new AllConversion* columns above instead. Please use the AllConversionValue and AllConversionRate fields instead.

Regards,

Umesh Dengale, AdWords API Team.

[Bastien Rabaute]

Hi Umesh,

Thanks for the reply, but I already knew that, as it is what is written in the release note.

But the problem is that in the new AllConversions columns, there is no columns corresponding to the old EstimatedTotalConversionValuePerCost.

MAybe I am wrong, but I do not see any column which can replace this one. So how can we still retrieve this metric ?

Is it still possible or do we have to calculate it ?

Thanks 

Bastien