Display campaign kewords criteria

[nitzanm...@adgorithms.com]

Hi all,

I've noticed that keywords targeting in display camoaigns always have match type 'BROAD'.

I want to ask what keyword match type means in display cmpaign context? and if want to create keywords criteria via the API what kind of match type should I use?

Thanks in advance,

Nitzan

[Shwetha Vastrad (AdWords API Team)]

Hi Nitzan,

On a Display Network, all keywords are considered broad match. I suggest that you use "BROAD" match type to create keywords for your display campaigns using the API. This question can be better addressed by the AdWords Community though, as the behavior of keywords in a display campaign is not particular to the API. 

Regards,

Shwetha, AdWords API Team.

[nitzanm...@adgorithms.com]

Thanks for the replay!

Nitzan