TargetingIdeaService vs Keyword Planner

[András Révai]

Hi,

If I enter the same location, language, etc. and keyword combinations into TargetingIdeaService in the API and Keyword Planner online is it possible that I get different results?

If I enter location: USA, language: English, keywords to inclue: nydj with the combinations below I get 83 results for the API and 108 results in the Keyword Planner.

nydj activewear
nydj apparel
nydj athletic clothes
nydj athletic shoes
nydj belts
nydj blazers
nydj boat shoes
nydj bootcut denim
nydj bootcut jeans
nydj booties
nydj boots
nydj bra
nydj bridal
nydj bridal dresses
nydj bridal gowns
nydj bridal shoes
nydj bridesmaid
nydj bridesmaid dresses
nydj briefcase
nydj business bags
nydj camisoles
nydj card case
nydj cardigans
nydj cargo pants
nydj carry-on luggage
nydj cashmere sweaters
nydj cashmere tops
nydj casual jackets
nydj casual pants
nydj classic denim
nydj clogs
nydj clothing
nydj clutches
nydj coats
nydj cocktail dresses
nydj coin case
nydj crewneck sweaters
nydj crewnecks & scoopnec
nydj crossbody
nydj day dresses
nydj denim
nydj denim jackets
nydj diaper bags
nydj dress pants
nydj dress shirts
nydj dresses
nydj duffels bags
nydj evening dresses
nydj evening shoes
nydj eyeglasses
nydj eyewear
nydj flats
nydj flip flop
nydj footwear
nydj fur coats
nydj garment bags
nydj gloves
nydj handbags
nydj hats
nydj heels
nydj hobo
nydj hoodies
nydj hydration packs
nydj insoles
nydj intimates
nydj jackets
nydj jeans
nydj lace up shoes
nydj laptop cases
nydj leather coats
nydj leather jackets
nydj leggings
nydj loafers
nydj long skirts
nydj longsleeve shirts
nydj longsleeve tops
nydj luggage
nydj luggage sets
nydj mary jane
nydj maternity
nydj maternity dresses
nydj maternity intimates
nydj maternity jackets
nydj maternity jeans
nydj maternity outerwear
nydj maternity pants
nydj maternity shorts
nydj maternity skirts
nydj maternity sweaters
nydj maternity swimwear
nydj maternity tops
nydj messenger bags
nydj mid-length skirts
nydj mini skirts
nydj money clip
nydj mother of the bride
nydj mother of the bride'
nydj mother of the bride
nydj mules
nydj nightgowns
nydj one-piece swimwear
nydj overcoats & trenchco
nydj oxfords
nydj pajamas
nydj panties
nydj pants
nydj petite dresses
nydj petite intimates
nydj petite jackets
nydj petite jeans
nydj petite outerwear
nydj petite pants
nydj petite shorts
nydj petite skirts
nydj petite sweaters
nydj petite sweatshirts
nydj petite swimwear
nydj petite tops
nydj petites
nydj platforms
nydj plus dresses
nydj plus intimates
nydj plus jackets
nydj plus jeans
nydj plus outerwear
nydj plus pants
nydj plus shorts
nydj plus sizes
nydj plus skirts
nydj plus sweaters
nydj plus sweatshirts
nydj plus swimwear
nydj plus tops
nydj polos
nydj puffers
nydj pumps
nydj rain coat
nydj relaxed denim
nydj relaxed jeans
nydj sandals
nydj satchels
nydj scarves
nydj shirts
nydj shoes
nydj shorts
nydj shortsleeve shirts
nydj shortsleeve tops
nydj shoulder bag
nydj skinny denim
nydj skinny pants
nydj skirts
nydj sleepwear
nydj sleeveless tops
nydj slim jeans
nydj slip on
nydj slippers
nydj sneakers
nydj socks
nydj sportcoats
nydj straight denim
nydj straight leg jeans
nydj stretch denim
nydj suits
nydj sunglasses
nydj sweaters
nydj swimwear
nydj t shirt
nydj tees
nydj thongs
nydj ties
nydj tops
nydj tote
nydj trench coat
nydj tunic
nydj turtleneck sweaters
nydj turtlenecks
nydj two-piece swimwear
nydj umbrellas
nydj underwear
nydj vests
nydj v-neck sweaters
nydj wallets
nydj wedges
nydj wraps

Results in TargetingIdeaService:

nydj petite
nydj
nydj plus
nydj sale
nydj plus size
nydj skinny jeans
nydj petite sale
nydj dress
nydj bootcut
nydj jeans reviews
nydj reviews
nydj jeans sale
nydj jeans petite
nydj long
nydj size chart
nydj capris
nydj hayden straight leg jeans
nydj marilyn straight leg jeans
nydj skinny
nydj on sale
nydj petite leggings
nydj leggings petite
nydj tall
nydj stores
nydj trousers
nydj alina
nydj tummy tuck jeans
nydj barbara modern bootcut jeans
where to buy nydj
nydj marilyn
nydj jeans on sale
nydj skirt
nydj hayden
nydj ankle jeans
nydj corduroy
nydj plus size jeans
nydj alina leggings
nydj alina legging
nydj pants sale
nydj jeggings
nydj jean
where to buy nydj jeans
nydj colored jeans
nydj white jeans
nydj black jeans
nydj where to buy
nydj plus size sale
nydj legging jeans
nydj styles
tummy tuck jeans nydj
nydj clearance
nydj ankle pants
nydj alina jeans
nydj marilyn jeans
nydj capri
jeans nydj
nydj apparel llc
nydj logo
nydj sizing
nydj sale jeans
nydj returns
nydj ankle
nydj sarah
nydj jeans clearance
nydj white skinny jeans
nydj jeans leggings
nydj denim leggings
nydj white
nydj brand
petite nydj
nydj black
sale nydj
nydj jeans plus size
nydj floral jeans
alina nydj
plus size nydj
nydj skinny ankle jeans
lord and taylor nydj
nydj sizes
nydj audrey
nydj ankle jean
nydj style 700
nydj white ankle jeans

Results in Keyword Planner:

nydj ankle jeans
nydj ankle pants
nydj ankle
nydj skinny ankle jeans
nydj ankle jean
nydj white ankle jeans
nydj hayden straight leg jeans
nydj marilyn straight leg jeans
nydj petite leggings
nydj leggings petite
nydj alina leggings
nydj alina legging
nydj legging jeans
nydj jeans leggings
nydj denim leggings
nydj plus size
nydj size chart
nydj plus size jeans
nydj sizing
nydj jeans plus size
plus size nydj
nydj sizes
nydj skinny jeans
nydj jeans reviews
nydj jeans petite
nydj tummy tuck jeans
nydj barbara modern bootcut jeans
nydj jean
where to buy nydj jeans
nydj colored jeans
nydj white jeans
nydj black jeans
tummy tuck jeans nydj
nydj alina jeans
nydj marilyn jeans
jeans nydj
nydj jeans clearance
nydj white skinny jeans
nydj floral jeans
nydj sale
nydj petite sale
nydj jeans sale
nydj on sale
nydj jeans on sale
nydj pants sale
nydj plus size sale
nydj sale jeans
sale nydj
nydj apparel
nydj tunic
nydj tops
nydj sweaters
nydj straight leg jeans
nydj skirts
nydj skinny pants
nydj shorts
nydj shoes
nydj shirts
nydj plus tops
nydj plus sizes
nydj plus shorts
nydj plus jeans
nydj petites
nydj petite skirts
nydj petite pants
nydj petite shorts
nydj bootcut jeans
nydj cargo pants
nydj clothing
nydj denim
nydj dress pants
nydj dresses
nydj jackets
nydj jeans
nydj leggings
nydj maternity
nydj pants
nydj petite jeans
nydj petite
nydj
nydj plus
nydj dress
nydj bootcut
nydj reviews
nydj long
nydj capris
nydj skinny
nydj tall
nydj stores
nydj trousers
where to buy nydj
nydj skirt
nydj corduroy
nydj jeggings
nydj where to buy
nydj styles
nydj clearance
nydj capri
nydj apparel llc
nydj logo
nydj returns
nydj white
nydj brand
petite nydj
nydj black
lord and taylor nydj
nydj audrey
nydj style 700

Andras

[Danial Klimkin]

Hello András,

We don't expect API to match Keyword Planner 1:1. Results should be close but some discrepancies are expected.

-Danial, AdWords API Team.

[Kamil R]

Is this is pretty official? Tha UI results mismatch API results?
I'm typing keyword in API and i get about 20 results and when I'm set the same keyword in UI Keyword Planner i've got more than 400 results. It's huge distance don't you think? Is there any API configuration to get aprox. the same result count  as UI?

[Biniam Asnake]

Hello,

Why is the mismatch happening?

[Shwetha Vastrad (AdWords API Team)]

Hi Biniam, 

The mismatch between Keyword planner and TargetingIdeaService responses is most likely due to different parameters being used. Since TargetingIdeaSelector can be configured with more than one different SearchParameter, the returned results may differ significantly when a different SearchParameter is used. If you have used the same parameters in both Keyword planner and TargetingIdeaService and the results vary significantly, please provide the complete SOAP XML request and response logs along with a screenshot of the Keyword planner. Please use Reply privately to author when responding. 

Thanks,

Shwetha, AdWords API Team.