which bidding strategy should be used for Remarketing?

[naveen...@nikulsan.com]

hi,

   can i know which bidding strategy should be used for remarketing and ad rotation type (OPTIMIZE or ROTATE_FOREVER) for the same .



Thank you

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Naveen, 

Depending on the network that you want to target and your goals, you can determine which strategy suits best for you. You can check this article which will help you choose the bid strategy based on your goals. If you want to focus on conversions, you could consider using AdWords Smart Bidding. This will take much of the heavy lifting and guesswork out of setting bids. If you choose to use Smart Bidding, AdWords will automatically use the "Optimize" ad rotation setting. You can read this article about the Ad rotation for more information. 

Since this is more of an AdWords product level question, my suggestion is to post this question on the advertisers community forum. The product experts there are better equipped to provide suggestions on this question. 

Thanks,
Sreelakshmi, AdWords API Team