Keyword_performance_report - Why the URL is null?

[Amir Fridman]

Hello All,

I have a little question regarding the keyword_performance_report. For some reason, when i'm getting the report from the Adwords API, the FinalUrls column arrives as null (double dash). shouldn't i get the final URL of the ad itself if i didn't configure a specific final url for the keyword?

thanks for your help

reference: 

https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report

[Steven Horton]

The keyword is a property of the ad group, and the Final URL is a property of the ad, so it seems like if FinalUrl were to be selectable, it should be a segment instead of an attribute, since to the best of my knowledge, keywords don't have Final URLs

[Google Ads API Forum Advisor Prod]

Hi Amir,

Keywords will typically use an ad's final url, unless you set one for your keywords specifically. If you set them for a keyword, they will show in your report. If the keyword is using the ad's url, you will see the FinalUrls as empty in your report.

Regards,
Anthony
Google Ads API Team

Anthony Google Ads API Team

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