How to Score Keywords

[Frason Francis]

Hi Team,

How can we score the keywords based on key metrics, specifically:

• Low Top of Page Bid
• High Top of Page Bid
• Competition Index
• Average Monthly Searches

that we get from the keyword_historical_metrics. If not, can I please get some reference on how to score newly generated keywords for the campaign before making it active. 

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

I would suggest you refer to the documents Keyword Planning and KeywordPlanHistoricalMetrics to get more information on the historical metrics specific to the targeting options selected. Also, please refer to the help center article About Keyword Planner forecasts for more details. 

I hope this helps! Kindly get back to us in case of any further queries.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGLes:ref" (ADR-00268755)

Thanks,
 

Google Ads API Team

[Frason Francis]

Hi Team,

This page says that "The “Forecast” page shows you forecasts for your plan, broken down by top keywords, locations, and devices". 
Why can't I see the top keywords on my forecast page?  

https://support.google.com/google-ads/answer/3022575

I can only see locations and devices.

[Google Ads API Forum Advisor]

Hi,

I could see that your concern is related to Google Ads UI which is out of scope for us. To assist you further, please provide us with your customer Id(Google Ads account Id).