Google Ads API vs Google Ads Conversion Tag

[Alex Garcia]

I implemented the Google Ads API because Conversion Tracking based in cookies / JS is going to end in the near future. I did this with all the major ad platforms.

The problem with Google is that the Google Ads API does not behave the same as the Google Ads Conversion Tag.

The biggest disadvantage that I am seeing is the need to wait from 4-6 hours to upload offline conversions. This is specially a big issue when running big volume campaigns.

https://developers.google.com/google-ads/api/docs/conversions/upload-clicks

https://support.google.com/google-ads/answer/7012522?hl=en

This is too much time to wait to upload conversions. Other ad platforms allow to send CLICK IDs the moment they are generated.

I don't understand why Google Ads API can't process CLICK IDs in real time and the Google Ads Conversion Tag can.

This is a clear disadvantage between using the API vs the JS tag. Because you don't see real time data in the Google Ads dashboard, you see data with 6 hours delay, causing making bad optimization decisions (pausing campaigns, ad groups, ads etc.)

I hope you can fix this soon and really take action on this feedback.

[Google Ads API Forum Advisor]

Hi Alex,
 

Thanks for reaching out to the Google Ads API team. I hope you are doing well today.
 

Upon checking your concern, it seems that your issue is about offline upload conversion. This issue about 4-6 hours waits to upload offline conversions this is normal behavior Google Ads based on this guide . However, if you want to know more about Import conversions from ad clicks. I would suggest reaching out to the Product Team via this link , as they should be more equipped to provide guidance on this matter.
 

Regards,

Darwin Google Ads API Team

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[Alex Garcia]

I know how it works Darwin.

I am just providing feedback on why the offline conversions should be instant and not with a 6 hours delay.

Otherwise, we are at a disadvantage compared to Google Ads conversion tag.

[Google Ads API Forum Advisor]

Hi Alex,

Thank you for raising your concern. I am also a member of the Google Ads API team and let me provide support here.

As mentioned by my colleague, please reach out to the Product Team via this link as the Google Ads API just based on the 4-6 hours waits to upload offline conversions in UI. They are more equipped to answer why there is such a wait for conversions to be uploaded.

Regards,

Ernie John Google Ads API Team

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