Google Analytics data in Search Query Performance Report

[David Midgley]

Hi all

Can I assume as the GA columns are not available in the search query report it's impossible to get bounce rate, etc for a search query?

I can see there is conversion data, which is great but it would be even better to get GA data.

If you're looking for a use case, I have a couple:

1. Search query addition: If a search query has a lower bounce rate, more time on site, etc then the query will be updated to an exact match keyword

2. Negative addition: If a search query has a high bounce rate. less time on site, etc the keyword will be suggested as a negative

The reason why conversion on its own may not be good enough is if the site has a low conversion rate or conversion tracking is not implemented. Even if conversion tracking was implemented, the GA data would help raise the confidence level for the decision.

If anyone has found a workaround, let me know! A potential solution could be to use the GA API but I'm hoping to avoid that.

Cheers

David

[Josh Radcliff (AdWords API Team)]

Hi David,

The only reports with Google Analytics columns are the ones listed on the Google Analytics tab at the top of the Report Types page.

That being said, since your use case involves modifying the match type of keywords and excluding specific keywords, could you use the KEYWORDS_PERFORMANCE_REPORT instead? That report does include GA columns.

Thanks,

Josh, AdWords API Team

[David Midgley]

Hi Josh

Thanks for getting back to me!

Unfortunately I can't use the KEYWORDS_PERFORMANCE_REPORT as the analytics data would aggregated for all the queries for a particular keyword.

For example, let's say you are an airline and you're bidding on the keyword "cheap flights" on broad match and your traffic is split between two search queries: "cheap flights to new york" and "cheap flights to manila". If the New York keyword creates more interest and page impressions and the Manila keyword immediately makes users bounce then I can't tell this from the keyword report, but I could if the GA data was split by search query.

I hope that makes sense. It would be great if the team could consider adding GA data to the search query report!

Cheers

David

[Josh Radcliff (AdWords API Team)]

Hi David,

Thanks for providing details of your use case. I've passed your request on and included your explanation. I'll let you know when I hear back regarding any future plans for this enhancement.

Thanks,

Josh, AdWords API Team

[Josh Radcliff (AdWords API Team)]

Hi David,

This enhancement is being considered, but we don't have any immediate plans to include it in the API or in the AdWords user interface. You can subscribe to our blog for announcements on this or any other new features/releases.

Thanks,

Josh, AdWords API Team

[Jamie Turnbull]

Dear David,

Did you ever come up with a solution to this problem? Even an API solution.

Interested to hear.

Thanks,

Jamie