Display Ad Types

[Reginald Chris Pasco]

Hi, I just have a question regarding the Display Ad Networks.

I successfully created Expanded Text, Call Only and Image Ads using a Display Type of Campaign on my Sandbox Account.

I just want to verify if these ads are valid? Based from the Posts ive been reading, only Responsive Ads are suggested valid when creating ads on Display Ad Network.

Please advise.

Thanks

[Google Ads API Forum Advisor Prod]

Hi Reginald,

Please see the comments for each ad type.

• Expanded Text Ads : According to this guide, Expanded text ads are served on Google Network. This said, the ads can be served on Search/Display Network.
• Call-only ads : This kind of ads are available only for campaigns on the Search Network. With this, could you confirm if you created this ad using the AdWords / Goolge Ads API? If yes, could you provide the complete SOAP/JSON request and response logs so that we can check further? Otherwise, if you created via Google Ads UI, I would recommend that you reach out to the Google Ads Community Forum as they are more equipped to answer to your questions.
• Image ad : Image ads can appear on webpages and other places in the Display Network.

Please let me know if you have further clarifications.

Regards,
Hiroyuki
Google Ads API Team

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