Automatic Maximize traffic bid strategy

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Amol Kawale

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Feb 14, 2022, 6:33:38 AM2/14/22
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Hi Guys,

I'm using Google Ads V8 php API for responsive search & display Ads.

Can you pls let me know which API I can use to achieve following bid strategy through API's.
bid strategy.png
Regards,
Amol

Google Ads API Forum Advisor

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Feb 15, 2022, 7:05:42 AM2/15/22
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Hi Amol,

 

You can refer here for more information on Portfolio and Standard Bidding Strategies. Based on your screenshot, it seems that you would like to use the MAXIMIZE_CONVERSIONS bid strategy. This example uses MAXIMIZE_CONVERSION_VALUE, but you can modify it to use the automated bidding strategy you want.

 

Regards,

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Kevin Gil
Google Ads API Team
 


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Amol Kawale

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Feb 15, 2022, 7:09:21 AM2/15/22
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Thanks Kevin for reply but can you pls let me know what change/modifications I need to do in that API for automated bid strategy. I'm not getting it.

Google Ads API Forum Advisor

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Feb 15, 2022, 11:45:43 PM2/15/22
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Hi Amol,

Thanks for getting back to us.

You can add new campaign or update your existing campaign to to use the MAXIMIZE_CONVERSIONS bid strategy. By using the maximizeConversionValue field for campaign_bidding_strategy, you can set a standard Maximize Conversion Value bidding strategy that automatically sets bids to maximize revenue while spending your budget. 

Let us know if you have any further questions.

Regards,

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Yasar
Google Ads API Team
 


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