Upgraded URL Strategy 3

[Ofir Chakon]

Hi,

I have an AdWords account with several campaigns. I want to migrate all of them to the upgraded URLs using strategy 3 because their custom parameters change regularly. From the migration tutorial, I understand that I should implement the tracking template on the campaign/adgroup/ ad level and then delete and recreate each and every ad (because I can't use UpgradeAdUrl). Now for my questions:

1. if I want to specify the custom parameters for each ad separately (in the ad level) - when should I do it? When I recreate the add? and how? - because AdGroupAd doesn't have urlCustomParameters, so should I add the custom parameters to the new ad object?

2. Where should I specify the tracking template if I want it to be on the ad level also?

3. After I upgraded the URL, I want to change the custom parameters in the ad level from time to time, should I delete and recreate my ad again? because if so, what is the big advantage of this strategy if I can't change my custom parameters regularly? If not, how can I do it?

Thanks a lot,

Ofir

[Josh Radcliff (AdWords API Team)]

Hi Ofir,

Please see my responses inline below.

Thanks,

Josh, AdWords API Team

On Tuesday, May 12, 2015 at 11:46:27 AM UTC-4, Ofir Chakon wrote:

Hi,

I have an AdWords account with several campaigns. I want to migrate all of them to the upgraded URLs using strategy 3 because their custom parameters change regularly. From the migration tutorial, I understand that I should implement the tracking template on the campaign/adgroup/ ad level and then delete and recreate each and every ad (because I can't use UpgradeAdUrl). Now for my questions:

1. if I want to specify the custom parameters for each ad separately (in the ad level) - when should I do it? When I recreate the add? and how? - because AdGroupAd doesn't have urlCustomParameters, so should I add the custom parameters to the new ad object?

Ads in AdWords are immutable, so you should set any attributes when performing your ADD operation. You can do this by setting the Ad.urlCustomParameters on the AdGroupAd's ad.

 

2. Where should I specify the tracking template if I want it to be on the ad level also?

As with custom parameters, you can override the tracking template at the ad level by setting the Ad.trackingUrlTemplate.

3. After I upgraded the URL, I want to change the custom parameters in the ad level from time to time, should I delete and recreate my ad again? because if so, what is the big advantage of this strategy if I can't change my custom parameters regularly? If not, how can I do it?

Yes, you will still have to delete and re-create your ad if you want to modify custom parameters.

Thanks a lot,

Ofir