Understanding the "Criteria Usage" table

[Ramanan Subramanian]

Hello AdWords API team,

Referring to this table: https://developers.google.com/adwords/api/docs/appendix/criteria-usage

From the above table, I was under the impression that AGE_RANGE or GENDER exclusions/targeting at Ad Group level are not possible for Search campaigns, through the API (no green tick on the corresponding column). However, I was able to achieve the same through the API, via NegativeAdGroupCriterion. In that case, how do I understand this table? Are there certain things possible for display-network campaigns that are not possible for Search Network campaigns?

Cheers,

Ramanan

[Bharani Cherukuri (AdWords API Team)]

Hello Ramanan, 

That's right, it is possible to exclude the Age range and Gender AdGroup criterion. There have been several changes to the AdWords API services and the current Criteria Usage table is not up-to-date. I have shared this with the team. Meanwhile, we recommend that you test each criteria that you want to target or exclude. 

Let me know if you have any other questions. 

Regards,

Bharani, AdWords API Team