bid strategies

[Alex Junior]

Hello, I would like to know if it is possible to retrieve the bid strategies available for each campaign type through the api?

[Google Ads API Forum Advisor Prod]

Hi Alex,

You can generate the Campaign Performance Report as this should return the (AdWords API supported) campaigns under your client account and you can include the BiddingStrategyType field in your request to determine what your campaigns' bidding strategies are.

Another alternative is to use the CampaignService.get() and include the BiddingStrategyType field in your SELECTOR. You can refer to this sample code (also available in other langauges) as to how. I hope this helps.

Thanks and regards,
Peter
Google Ads API Team

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[Alex Junior]

Hello Peter, thanks for the reply.

But that's not quite it, which I would like to know if the following is possible.

            

For example, I have two campaigns.

The campaign example1 is of the search network type, it is possible to use cpc metrics and clicks only.

The campaign example2, is of the shopping type, it is possible to use only the metrics xpto.

I was wondering if you can make this kind of request.

[Google Ads API Forum Advisor Prod]

Hi Alex,

My apologies if I don't seem to follow. Could you further elaborate as to what it is you wish to retrieve? Additionally, could you also describe what you meant by 'xpto'?

[Alex Junior]

Hello Peter, how are you?

'xpto' would be a generic strategy, I'm sorry for the confusion.

I would like to retrieve the strategies available for each type of campaign.

For example, I have two campaigns:

The examplo1 campaign is a search network type, you can use metrica1 and metrica2 metrics.

The examplo2 campaign, which is a shopping campaign, can only use metrica2 metrics.

In this scenario, I would like to consult api the strategies available for the campaign

example1 and she would only return me the metrica1 and metrica2 options.

And when I check the examplo2 campaign metrics, it returns me just the metrica2 option.

Note: metrica1 and metrica2, are generic examples.

Thank you for your help.

[Google Ads API Forum Advisor Prod]

Hi Alex,

Thank you for proving more details about your concern. Unfortunately, however, there is currently no service or feature in the AdWords API that you can use to retrieve/predict which bidding strategies are or would be suitable for your campaigns. You can refer to our bidding guide instead, to learn more about which bidding strategies you can use and which you are eligible to use on your campaigns.

Additionally, you may refer to our bid landscapes guide to learn more on how to get estimates on your campaigns, ad groups, and criteria performances based on different bidding scenarios. I hope this helps.

Best regards,