Keyword Match Type

[Rohtash Specscart]

Hello Team,

I need clarification on keyword match types. Can I use broad, exact, and phrase match types within a single ad group with a TROAS bidding strategy? Additionally, should we create separate ad groups for synonyms, like the keywords "Buy Glasses" and "Order Glasses"?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Yes, you can use broad, exact, and phrase match types within a single ad group with a Target ROAS (TROAS) bidding strategy. Moreover, it is not necessary to create separate ad groups for synonyms like "Buy Glasses" and "Order Glasses, unless you have any specific need/reason to do so.

Hope this answers your query. If you have any more queries, please feel free to get back to us.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGc0l:ref" (ADR-00270466)

Thanks,
 

Google Ads API Team