Which ad formats are available?

18 views

Skip to first unread message

Harri Kotikangas

unread,

Jul 8, 2020, 2:58:52 PM7/8/20

to AdWords API and Google Ads API Forum

Do I have a full capability to create ads in any format as I want? How about adding keywords for search campaign? Custom intent and affinity audiences? Ad placements? Bidding strategies?

Which ad formats do you think are are the best choice to serve through this API? My opinion is Google Shopping Ads and Dynamic Search Ads. They don’t require that much from the client to do.

Other ad formats are better to be offered as an expert service because they require more planning.

Do you agree?

Google Ads API Forum Advisor Prod

unread,

Jul 9, 2020, 9:26:55 AM7/9/20

to harriko...@gmail.com, adwor...@googlegroups.com

Hi Harri,

Here is our guide on ads for the API. It details all the supported ad types. You can use the API to create any of these ad types that you feel comfortable. The API is recommended to those that have dedicated engineering resources.

You can create all of the criteria that you mentioned such as keywords, placements and audiences. If you have no experience with the API, please see this table and see if it is suitable for you. You may want to use simpler approaches such as Google Ads Scripts if you don't have much coding experience.

Let me know if you have any other questions.

Cheers,
Anthony
Google Ads API Team