Hi Maria,
Thank you for reaching out to us.
Regarding the difference between ECPC and other bidding strategies, you can refer to the "How ECPC is different from other conversion-based Smart Bidding strategies" section in this help center article.
Please note that this channel and our team provide support for Google Ads API-related concerns only. If you have further API specific questions regarding this, please let us know. Else you may reach out to the Product team via this link, as they are better equipped to provide guidance on product related matter.
Best Regards,
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