Differences between MerchantPerformanceView and ShoppingPerformanceView

[Estanislao Garcia Goya]

I am trying to wrap my head around best options to report back product level performance for shopping ads.

In one hand, i have the MerchantPerformanceView where i can pull product level clicks and impressions. Link to doc

On the other hand, we have Shopping Performance View report that can be accessed from the Google Ads API endpoints. Link to doc

What is the difference? Are there some attributes in one endpoint missing in the other? Are there any attribution differences between data sources?

Appreciate the support.

Thanks

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please note that the Shopping Performance View resource belongs to the Google Ads and fetches the report via Google Ads API, where as Merchant Performance View belongs to the Merchant Center and fetches the report via Content API. You can also find some fields that can only be retrieved in either one of them. So, if you are using both Google Ads API and Content API, I would recommend you to choose the view which would retrieve all the fields that you require.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02qC4ae:ref"

Thanks,
 

Google Ads API Team