logic behind bid modifiers for members of multiple audiences

[Howard Wu]

Question: How are bids adjusted for a search user who belongs to multiple audiences, each with their own bid adjustment? Does Google Search set the final audience bid adjustment equal to the MAXIMUM of bid adjustments over all applicable audiences, and then multiply this maximum audience bid adjustment by the adjustments for the other criteria types (like location, device type, time of day, etc.)?

I'm guessing this is probably what happens based on the Hotel Ads documentation: "If a customer is part of multiple audience lists that have been targeted in a campaign, the highest adjustment among the matching audience lists is used." But as this documentation is for Hotel Ads, I wasn't sure if it also applied to the general Google Ads product.

Thanks,

Howard

[Google Ads API Forum Advisor Prod]

Hi Howard,

Thank you for reaching out. My team only deals with Google Ads API specific issues so I would recommend reaching out to the Google Ads Product Team here regarding your question. Their team will be more equipped to assist you.

Regards,
Mitchell
Google Ads API Team

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