Google Ads External Requirements

[Patricia McWatters]

Hello,

I am currently working on an application for my company which is whitelisted as internal in GCP since our internal delivery teams are the only users. As an internal application we have users authenticate their Google user in our platform using their internal email addresses. This has worked successfully for us, but recently we've run into a challenge where a client has created contractor email addresses for our internal team members to access/manage campaigns in the client-owned Google Ads accounts for security purposes. Our internal users are not able to use our platform now because these contractor emails are not part of our internal organization. To remedy this issue, we plan on switching our GCP access to external, but we have some concerns around the Google Ads Required Minimum Functionality since our tool is still only used by our internal delivery teams.

We have two offerings:

- Visual Dashboard  - we support multiple visual dashboards such as Tableau

- Internal Campaign Dashboard - for monitoring campaign pacing and performance - will remain internal only

The Required Minimum Functionality for reporting-only lists out a few requirements that are covered in the Visual Dashboard, but not in the Internal Campaign Dashboard. Do both areas of the application need to meet the minimum required functionality or is one sufficient?

For example, the requirements state that we need to provide the last 30 day time frame to users. Custom date ranges are supported in visual dashboards, but the internal campaign dashboards only have lifetime, yesterday, and today spend and lifetime campaign performance. Since this is will always be an internal only product does it need to comply with the external requirements?

Thanks,

Patricia

[Google Ads API Forum Advisor]

Hi Patricia,

Thank you for reaching out to our API support team.

Our team specializes in AdWords / Google Ads API related issues. For your required minimum functionality concern, you may reach out to the Compliance Team via this contact form instead. This is because the Google Ads API Compliance team is the more appropriate team to provide guidance regarding your query. 

Also, as this issue needs clarification regarding campaign performances of your Google Ads account, I would recommend reaching out to the Google Ads Product support team, via this link. I hope this helps.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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