v18 - Performance Max Placement View metrics - Impressions but not clicks?

[Shannon]

If I am reading the documentation correctly, the new "performance_max_placement_view" only provides impressions as a metric: https://developers.google.com/google-ads/api/fields/v18/performance_max_placement_view#metrics.impressions. 

How can we get clicks for this? Impressions are useless. 

Thanks. 

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

To assist you accurately on your concern, could you please confirm if you are able to fetch or see the ‘clicks metrics’ of the Performance Max campaign placements in the Google Ads UI?

If yes, kindly provide the uncropped UI screenshot of the Google Ads interface where you are able to see this required data so that we can check the feasibility to fetch this data via the API and assist you accordingly.

The reason for asking is that if you are able to see this data in the Google Ads interface, most probably you can fetch that data via the Google Ads API.

You can send the details via Reply privately to the author option or direct private reply to this email. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGezz:ref" (ADR-00272077)

Thanks,
 

Google Ads API Team

[Shannon]

>>To assist you accurately on your concern, could you please confirm if you are able to fetch or see the ‘clicks metrics’ of the Performance Max campaign placements in the Google Ads UI?

Of course not. That is not in the UI. It is recently released in the v18 version of the API. Still, we can't get click or cost data from this new api call for an individual placement, so it is essentially useless. 

[Google Ads API Forum Advisor]

Hi,

The performance_max_placement_view exposes placement impression metrics for Performance Max campaigns to gain insights into where a campaign's ads were shown. If you are trying to fetch the clicks, cost metrics for PMax campaign, please refer to the below query:

SELECT
  metrics.impressions,
  metrics.clicks,
  metrics.conversions,
  metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'

Do refer to the Performance Max reporting for more information. I hope this helps.

[Shannon]

That query is for the CAMPAIGN level, not the PLACEMENT level. The new performance_max_placement_view needs to show clicks and cost. 

Why even provide impressions which gives no information about how that placement performs?

[Google Ads API Forum Advisor]

Hi,

According to the release notes, the performance_max_placement_view report only provides impressions for placements where Performance Max ads were served. It does not include data on clicks or costs. If you can view these metrics (clicks and cost) in the Google Ads UI, please provide an uncropped screenshot with the metrics clearly highlighted. This will allow us to submit a request to have these metrics included in the performance_max_placement_view report via the Google Ads API. 

[Vijaysinh Parmar]

Yes, this query provides only campaign level impressions for 'PERFORMANCE_MAX' type and not individual placement levels. also I tried performance_max_placement_view report but that also provide at campaign level imoressions.

Please provide details on how we can get placement-level impressions.

[Google Ads API Forum Advisor]

Hi,

As informed earlier, the performance_max_placement_view report only provides impressions for placements where Performance Max ads were served as per the release notes. In order to assist you further, could you please share the UI screenshot by highlighting the metrics that you are trying to retrieve via the API.

You can send the details via Reply privately to the author option, or direct private reply to this email.

[Shannon]

Looking at this further, all of the placement detail values show the same impressions for all placements. 
Asking Directly: CAN WE GET IMPRESSIONS FOR INDIVIDUAL PMAX PLACEMENTS? Or, is it just an aggregate total of the campaign? 

[Google Ads API Forum Advisor]

Hi,

Yes, it is possible to get impressions for individual PMax placements. Kindly refer to this guide, where the provided sample query fetches the impressions by placement for a specific Performance Max campaign.

Hope this helps. If this does not answer your query, kindly elaborate your issue.

[Shannon]

That does not appear to be working. 

The exact query shown on the support docs with a date value: 
SELECT performance_max_placement_view.display_name, performance_max_placement_view.placement, performance_max_placement_view.placement_type, performance_max_placement_view.target_url, metrics.impressions, campaign.id FROM performance_max_placement_view WHERE campaign.id = 19877093229 AND segments.date = '2024-06-12'"

Returns all of the placement details having the same exact impression values. 

{ "campaign": { "resourceName": "customers/8757306980/campaigns/19877093229", "id": "19877093229" }, "metrics": { "impressions": "403" }, "performanceMaxPlacementView": { "resourceName": "customers/8757306980/performanceMaxPlacementViews/MV9ldmlzYS5jb20ubmc", "placement": "evisa.com.ng", "displayName": "evisa.com.ng", "targetUrl": "evisa.com.ng", "placementType": "WEBSITE" } }, { "campaign": { "resourceName": "customers/8757306980/campaigns/19877093229", "id": "19877093229" }, "metrics": { "impressions": "403" }, "performanceMaxPlacementView": { "resourceName": "customers/8757306980/performanceMaxPlacementViews/M18yLWNvbS5zYW1zdW5nLnNyZWU", "placement": "2-com.samsung.sree", "displayName": "Mobile App: Samsung Global Goals (Google Play), by Samsung Electronics Co., Ltd.", "targetUrl": "https://play.google.com/store/apps/details?id=com.samsung.sree", "placementType": "MOBILE_APPLICATION" } }, { "campaign": { "resourceName": "customers/8757306980/campaigns/19877093229", "id": "19877093229" }, "metrics": { "impressions": "403" }, "performanceMaxPlacementView": { "resourceName": "customers/8757306980/performanceMaxPlacementViews/M18yLWNvbS5yaWNodGVhbS5jYXN0", "placement": "2-com.richteam.cast", "displayName": "Mobile App: Cast to TV & Screen Mirroring (Google Play), by T&T Company", "targetUrl": "https://play.google.com/store/apps/details?id=com.richteam.cast", "placementType": "MOBILE_APPLICATION" } }, { "campaign": { "resourceName": "customers/8757306980/campaigns/19877093229", "id": "19877093229" }, "metrics": { "impressions": "403" }, "performanceMaxPlacementView": { "resourceName": "customers/8757306980/performanceMaxPlacementViews/MV9ibG9ja2N5cGhlci5jb20", "placement": "blockcypher.com", "displayName": "blockcypher.com", "targetUrl": "blockcypher.com", "placementType": "WEBSITE" } }, { "campaign": { "resourceName": "customers/8757306980/campaigns/19877093229", "id": "19877093229" }, "metrics": { "impressions": "403" }, "performanceMaxPlacementView": { "resourceName": "customers/8757306980/performanceMaxPlacementViews/MV9hdXRvYmlkbWFzdGVyLmNvbQ", "placement": "autobidmaster.com", "displayName": "autobidmaster.com", "targetUrl": "autobidmaster.com", "placementType": "WEBSITE" } }, { "campaign": { "resourceName": "customers/8757306980/campaigns/19877093229", "id": "19877093229" }, "metrics": { "impressions": "403" }, "performanceMaxPlacementView": { "resourceName": "customers/8757306980/performanceMaxPlacementViews/M18yLWNvbS5hbi5mbGFzaGxpZ2h0LmZsYXNoYWxlcnQuZmxhc2hsaWdodHBybw", "placement": "2-com.an.flashlight.flashalert.flashlightpro", "displayName": "Mobile App: Flashlight Pro: Super LED (Google Play), by LightRain Global", "targetUrl": "https://play.google.com/store/apps/details?id=com.an.flashlight.flashalert.flashlightpro", "placementType": "MOBILE_APPLICATION" } },

[Google Ads API Forum Advisor]

Hi,

Allow me to check with the rest of our team with the information provided and one of our colleagues will reach out to you once we have an update on this issue.

[Srinivas Satish Mahesula]

I am seeing the same

[Google Ads API Forum Advisor]

Hello,

I am looking into this issue with the rest of my team and will get back to you when I have an update. 
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGezz:ref" (ADR-00272077)

Thanks,
 

Sarah Pollack (Botwinick) Google Ads API Team

[Srinivas Satish Mahesula]

Any update on this ?

[Google Ads API Forum Advisor]

Hi Srinivas,

We have found the issue and are working on a fix now. I will post an update once the issue is fixed.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGezz:ref" (ADR-00272077)

Thanks,
 

Sarah Pollack (Botwinick) Google Ads API Team

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[Google Ads API Forum Advisor]

Hello,

This issue has now been fixed. Please reach out if you are still experiencing unexpected results.

[Shannon]

Thank you! 

[Srinivas Satish Mahesula]

I am still seeing the same issue

[Shannon]

Yes, I am seeing teh same issue as well. 

[Shannon]

All impression counts are the same.

Example: 

{

"query": "SELECT campaign.id, campaign.name, performance_max_placement_view.display_name, performance_max_placement_view.placement, performance_max_placement_view.placement_type, performance_max_placement_view.target_url, metrics.impressions FROM performance_max_placement_view WHERE campaign.id = 19877093229 AND segments.date BETWEEN '2024-11-11' AND '2024-11-25'"

} Output:

{

"results": [

{

"campaign": {

"resourceName": "customers/8757306980/campaigns/19877093229",

"name": "Performance Max",

"id": "19877093229"

},

"metrics": {

"impressions": "9645"

},

"performanceMaxPlacementView": {

"resourceName": "customers/8757306980/performanceMaxPlacementViews/NF83N0hTU2NKN0tWNA",

"placement": "77HSScJ7KV4",

"displayName": "CỔ TÍCH CON NHÍM BÁO ÂN | CỔ TÍCH VIỆT NAM MỚI NHẤT 2024 | PHIM CỔ TÍCH HAY NHẤT 2024 |GHIỀN CỔ TÍCH",

"targetUrl": "youtube.com/video/77HSScJ7KV4",

"placementType": "YOUTUBE_VIDEO"

}

},

{

"campaign": {

"resourceName": "customers/8757306980/campaigns/19877093229",

"name": "Performance Max",

"id": "19877093229"

},

"metrics": {

"impressions": "9645"

},

"performanceMaxPlacementView": {

"resourceName": "customers/8757306980/performanceMaxPlacementViews/NF94c2pkcXdycjBldw",

"placement": "xsjdqwrr0ew",

"displayName": "Le di recompensa millonaria a madre por ayudarme a salvar a mi hijo 😭 lloramos",

"targetUrl": "youtube.com/video/xsjdqwrr0ew",

"placementType": "YOUTUBE_VIDEO"

}

},

{

"campaign": {

"resourceName": "customers/8757306980/campaigns/19877093229",

"name": "Performance Max",

"id": "19877093229"

},

"metrics": {

"impressions": "9645"

},

"performanceMaxPlacementView": {

"resourceName": "customers/8757306980/performanceMaxPlacementViews/NF9EOGp4SHcwMTVCUQ",

"placement": "D8jxHw015BQ",

"displayName": "G-Eazy - Lady Killers II (Christoph Andersson Remix) Lyrics | make her disappear just like poof",

"targetUrl": "youtube.com/video/D8jxHw015BQ",

"placementType": "YOUTUBE_VIDEO"

}

},

{

"campaign": {

"resourceName": "customers/8757306980/campaigns/19877093229",

"name": "Performance Max",

"id": "19877093229"

},

"metrics": {

"impressions": "9645"

},

"performanceMaxPlacementView": {

"resourceName": "customers/8757306980/performanceMaxPlacementViews/Nl9Hb29nbGUgT3duZWQgJiBPcGVyYXRlZA",

"placement": "Google Owned & Operated",

"displayName": "Google Owned & Operated",

"placementType": "GOOGLE_PRODUCTS"

}

},

{

"campaign": {

"resourceName": "customers/8757306980/campaigns/19877093229",

"name": "Performance Max",

"id": "19877093229"

},

"metrics": {

"impressions": "9645"

},

"performanceMaxPlacementView": {

"resourceName": "customers/8757306980/performanceMaxPlacementViews/NF93R2lHbnQ3cXRBNA",

"placement": "wGiGnt7qtA4",

"displayName": "Kapo - Ohnana (Letra/Lyrics)",

"targetUrl": "youtube.com/video/wGiGnt7qtA4",

"placementType": "YOUTUBE_VIDEO"

}

},

{

"campaign": {

"resourceName": "customers/8757306980/campaigns/19877093229",

"name": "Performance Max",

"id": "19877093229"

},

"metrics": {

"impressions": "9645"

},

"performanceMaxPlacementView": {

"resourceName": "customers/8757306980/performanceMaxPlacementViews/NF9mU1VCMjV4QUtUSQ",

"placement": "fSUB25xAKTI",

"displayName": "I hired a girl to help me win at the casino (CRAPS BABY)",

"targetUrl": "youtube.com/video/fSUB25xAKTI",

"placementType": "YOUTUBE_VIDEO"

}

}

],

"fieldMask": "campaign.id,campaign.name,performanceMaxPlacementView.displayName,performanceMaxPlacementView.placement,performanceMaxPlacementView.placementType,performanceMaxPlacementView.targetUrl,metrics.impressions",

"queryResourceConsumption": "770"

}

[Google Ads API Forum Advisor]

Thank you for letting me know that this issue is still ongoing. I will look into this and get back to you soon.

[Google Ads API Forum Advisor]

Hello,

I apologize, I responded that this was fixed before the change was fully completed rolling out. It should be fully rolled out now. Are you now seeing the expected results?

[Nadim Mahmud]

Hello, is there any script available to check those metrics for PMAX?

[Nadim Mahmud]

many impressions are coming from questionable domains but can't see how many clicks and conversions it gets. those are important.

[Google Ads API Forum Advisor]

Hi,

Please note that our team can only assist with the technical queries/concerns related to the Google Ads API. Could you please confirm if you need assistance with Google Ads Scripts.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGezz:ref" (ADR-00272077)

Thanks,
 

Google Ads API Team

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[Srinivas Satish Mahesula]

I am still seeing the same issue

[Google Ads API Forum Advisor]

Hi,

Kindly provide us with the complete API logs (request, response, request-id and request header) generated at your end so that we can investigate this issue further from our end.

If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. You can enable logging via the curl command by using the -i flag for REST interface requests.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGezz:ref" (ADR-00272077)

Thanks,
 

Google Ads API Team

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How was our support today?