Criteria Perfromance Report for demographic criteria only showing negative criteria

[adit gajjar]

I am generating a performance report of how the different criteria are performing, however when I generate the report like the code shown below, it only includes the negative demographic criteria and not the positive ones, how ever for key words it shows positive criteria. I don't understand why it won't show the positive demographic criteria in the report. My only theory is that maybe it won't show because the campaign won't be enabled since I am using a test account without billing information, but what confuses me is why the positive key words are showing since the campaign is still paused.

client = adwords.AdWordsClient.LoadFromStorage()

report_downloader = client.GetReportDownloader(version='v201809')

client.client_customer_id = req['customer_id']

report = {

'reportName': 'Last 7 days CRITERIA_PERFORMANCE_REPORT',

'dateRangeType': 'LAST_7_DAYS',

'reportType': 'CRITERIA_PERFORMANCE_REPORT',

'downloadFormat': 'CSV',

'selector': {

'fields': ['CampaignId', 'AdGroupId', 'Id', 'CriteriaType',

'Criteria', 'FinalUrls', 'Impressions', 'Clicks', 'Cost']

}

}

[Google Ads API Forum Advisor Prod]

Hi Adit,

The behavior you have observed is because the Criteria Performance Report is a single attribution type of report. This means that the system would only return the criteria type which it deems most relevant.

If you are looking for a report type which returns keyword specific information, you may use the Keywords Performance Report instead. I hope this helps and feel free to write back if you have any additional clarifications.

Thanks and regards,
Peter
Google Ads API Team

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