Learning from the Feed Paradigm

[Rob]

Hi, this isn't a bug report or technical question, I'm keen to learn more about Google's approach to engineering.

I've been following Google Ads API development loosely over several years. When feed based extensions came out, I could see their potential but they also seemed too complicated for most use cases. This was apparently true for many others, as evidenced by the extensions setting services.

Now that feed based extensions are being retired in favour of asset based extensions, I wonder if there's a lesson to learn here. I've seen similar features come and go in our own product; powerful, useful at the right time, but ultimately too complex for most users and too costly to support.

Maybe I'm off the mark but either way I'd be interested to see a tech talk on the history of AdWords feeds; the reasons for introducing them, decisions made along the way, and the reasons they were retired. It might help the rest of us to make better informed plans.

Is that something the developer relations team at Google would consider?

Thank you for listening!

[Google Ads API Forum Advisor]

Hi Rob,

Thank you for expressing your keen interest in how the Ads API was developed! I brought your request up with my team for a history of decision making for the API. You may monitor our blog for an update.

Regards,

Aryeh Baker Google Ads API Team

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