Any filter on the keyword performance report on the AdWords API?

[kcau...@gmail.com]

Hi there,

The issue we are facing is that we believe there might be some filtering of data on AdWords side when ingesting data from the Keywords Performance search report via the API.

When we compare the "Keyword performance report" that we pull out from the API and compare it to the "Ad Performance report" that we download from the AdWords front-end, the data and metrics are different.

Since we are not receiving all data and metrics, what we would like to understand from Google is whether there are any filters in place on the Keywords performance API? that makes the data different from the Ad Performance report from the front-end?

Cheers,

Amir

[Luis Xander Talag (AdWords API Team)]

Hi Amir,

The Keyword Performance Report of the AdWords API contains statistics aggregated at the keyword level while the Ad Performance report you mentioned from UI contains statistics at the ad level. If you want to compare the Ad report from UI to a report in the API, you should use the Ad Performance Report instead. You may check this guide for mapping of reports from UI to API for more details. Let me know if you have further clarifications.

Thanks and regards,

Luis

AdWords API Team