- It's used to highlight that this is where you change to your desired value. The code example can't be run as is if you don't change that.
- Though it's true that the value can be changed (unlike API keys that are mostly fixed), but it's a constant in one program run--it's never changed once the program is executed.
Note that in our more generic examples, we do use normal variables for objects we got from the API server directly.
Hope this help clarify your curiosity. :)
Please let me know if you have further questions.
Regards,
Thanet, AdWords API Team