Keyword bid update using "new keyword add", not an actual update

[GDZ]

Hello!

Suppose I have a kw [red widget] with its own bid say $1.00, different from default adgroup bid say $0.50. Now I'm adding bunch of new kws to this adgroup and of of them is [red widget] too with bid $2.00

Am I right that after ADD operation my [red widget] bid will now be to $2.00?

Thank you!

D.

[GDZ]

Never mind. Just tested this and yes it did change the bid for existing kw.

[GDZ]

Oh wait :)  That actually means you can update kw bid with ADD operation much faster than with the SET operation where you have to obtain kw id first?

[Shwetha Vastrad (AdWords API Team)]

Hi, 

Yes, that is correct. The addition of a keyword with the same combination of text and the match type in an ad group will not result in an error, instead it would update the existing keyword with the values provided in the request. 

Using the SET for update operation would be the right approach as in that case you will be ensuring that the right keyword is being updated and you would be passing values for only those attributes you want to update. 

Thanks,

Shwetha, AdWords API Team.

[GDZ]

Thank you,

but generally speaking if only attribute to be changed is bid amount, it is safe to say this method works just fine. What I meant keyword won't be treated as a new keyword, i.e. when there is a delay between actuall addition of a keyword and its participation in an auction?

Thanks!

GDZ

[Shwetha Vastrad (AdWords API Team)]

Hi, 

Yes, if you only want to change the keyword's bid amount, you can use the ADD operator as well. If the keyword with the text and matchType is already present in the AdGroup, it'll be treated as a SET operation and the keyword attributes as specified. 

Regards,

Shwetha, AdWords API Team.

[GDZ]

Hi Shwetha,

we noticed a little bit different behavior for these keywords that had their bids updated via "ADD" operation. Looks like it takes them way longer to start performing on new bids than when we use actual SET operation.

Thank you,

GDZ