How much performance will be increased when setup the Google conversion API

[Mrg]

Hi there,

my company has setup the pixel previously and now we are think about to introduced the conversion api together with the pixel to improve our advertisements performance. 

my question is , when introduce the conversion api, in general how much performance will be increased? does google has any ideas? 

Thank you

Feng 

[Google Ads API Forum Advisor]

Hi Feng,

Thank you for reaching out to the Google Ads API support team.

By reviewing your query, I understand that your concern is regarding the conversion. A conversion in Google Ads is when a user performs some specified action after clicking an ad or viewing a Display Network ad. Conversions represent customer interactions vital to your advertising goals, such as purchasing a product, installing a mobile app, or signing up for an email list.

The Google Ads API lets you programmatically manage the end-to-end workflow for conversion management. The conversion management guide is divided into the following sections that include creating conversions, uploading offline conversions, adjusting conversion values, monitoring the health of your conversions, and grouping conversion actions into conversion goals. I suggest you to check this documentation on Conversion management for more information.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02rVlFk:ref"

Thanks,
 

Google Ads API Team

[Mrg]

Hi ,

Thanks for the quick response! 

actually my question is lets say , everything campaign /keyboards etc we are setting the same,  whats the difference when we config the conversion API vs without config the conversion API?

If there is no performance improve then why google introduce the conversion api solution? if yes, then how much performance the conversion api will contribute to ?   thanks.

[Google Ads API Forum Advisor]

Hi,

Thank you for getting back to us.

Enhanced conversions help you to improve the accuracy of your conversion measurement by supplementing your existing conversion tags with first-party conversion data, like email address, name, home address, and phone number. Conversion tracking provides key insights into users' actions after viewing or clicking an ad. You can keep track of users who call, buy a product, install a mobile app, and more. I recommend you to check this help center article to know about convesion.