Perf report: Are attribute columns the snapshots at the download time?

[chenrui zhang]

Hi,

About the columns in Adwords reports, there are three types: Attribute, Segment and Metric. 

I want to know whether the Attribute columns' value of each reports is the snapshot at the download time?

For example, when I download August's Campaign Performance report in September. Adwords will make a join of <attribute snapshot data of September,  metrics data of August>

If one campaign which was created in August and had no impression in August, and then I deleted it at 8/31/2017. When I download the August data in September, does this campaign will be downloaded?

Hope for your reply.

Thanks,

Chenrui

[Peter Oliquino]

Hi Chenrui,

Yes, all historical data of the object will be included in its associated report as long as you have applied the necessary filters or settings. In your scenario, for example, if you have applied the correct date range or added a filter for CampaignStatus = REMOVED and set the includeZeroImpressions = true, then the deleted or removed campaign with no impressions will be included in your report.

For more information regarding reporting, you may refer to this guide. Feel free to write back if you have any further questions.

Best regards,

Peter

AdWords API Team

[chenrui zhang]

Hi Peter,

Very appreciate for your reply!

There are two additional questions, what data will be downloaded with no filters (default setting)?

If one campaign's lifetime is from 8/1/2017 to 8/31/2017, when I download July or September performance data, will this campaign be downloaded?

Thanks in advance.

Best regards,

Chenrui

[Peter Oliquino]

Hi Chenrui,

Without setting up filters, you should be able to retrieve all current and historical data. As for your campaign that served during August 1 to August 31, it will not be returned if you specified a date range only for July or only for September. It will be included when you specify a date range from July to September.

This being said, I would recommend that you explicitly define filters so that you could get the precise information that you need.