geo_performance_report how to aquire zip code

[Joey Adams]

Is there a way to determine a zip code from the GEO_PERFORMANCE_REPORT in the Adwords reporting api. Is MostSpecificCriterionId this value or can it be used to find this value?

Thanks for any help.

[Anthony Madrigal]

Hi,

Yes, there is a way to target the zip code of an area. When running the report, you are going to get the criteria ID for the zip code, which will be different than the actual zip code. If you look at the Geographical Targeting criteria codes, you can find the criteria IDs corresponding to its zip code. You can return the name and other useful information of the MostSpecificCriterionId by using the LocationCriterionService. However, there is no guarantee that the MostSpecificCriterionId will be the zip code because it is determined by the most specific criteria code that is associated with your Impressions.

Regards,

Anthony, AdWords API Team