Hi Viviana,
Thanks for reaching out to us. Kindly see below responses to your queries:
1、 When users pause the campaign via UI, the api will receive a notification
>> You can get the status of the campaign via Google Ads API by polling on a schedule a campaign report with the campaign.status.
2、 When a new search term is generated, the system needs to let the user view the search term report and decide whether to add these keyword terms to the negative keyword theme.
>> You may fetch the search term view report in order to check if a new search term is generated. However, the said automation you need to implement on your side.
Let us know if you have any further questions.
Regards,
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