[MAXIMZE_CONVERSION_VALUE] Update Target Roas

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Cantare John

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Apr 18, 2024, 9:40:03 AM4/18/24
to Google Ads API and AdWords API Forum
I have a question about update of TargetRoas what payload should i use
"maximizeConversionValue": {
"targetRoas" : targetRoasValue * 1e6
}
or
"maximizeConversionValue": {
"targetRoas" : targetRoasValue
}

Google Ads API Forum Advisor

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Apr 19, 2024, 1:38:14 AM4/19/24
to jo...@paperclicks.net, adwor...@googlegroups.com
Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly note that the bidding strategy type MaximizeConversionValue which uses  an optional target ROAS. It's value should be in double and the chosen revenue (based on conversion data) per unit of spend in between 0.01 and 1000.0, inclusive.
 
This message is in relation to case "ref:!00D1U01174p.!5004Q02tPCwe:ref" (ADR-00231703)

Thanks,
 
Google Logo Google Ads API Team


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