Finding Cost Per Click with API Reporting

[sz...@mymail.mines.edu]

Hello, 

While looking through the reports at https://developers.google.com/adwords/api/docs/appendix/reports/all-reports, I noticed that there was no usable metric for Cost Per Click. I am setting up an Ad Performance Report and what wondering is there is any way to get this statistic. 

Thanks

[Dannison Yao (AdWords API Team)]

Hi Szusi,

Could you confirm if you are pertaining to Cost Per Click Bid? If yes, the field CpcBid should be the metric used. However, this is not available in the AD_PERFORMANCE_REPORT.

Other Cost Per Click metric related that can be used in the AD_PERFORMANCE_REPORT are the AverageCpc and the Cost metric. Both uses Cost Per Click computation for reports.

Let me know if you have further clarifications.

Regards,

Dannison

AdWords API Team

[sz...@mymail.mines.edu]

Thanks for the reply! If I wanted to filter my report to only show ads that were above a certain AverageCPC, how would I go about doing that?

[Dannison Yao (AdWords API Team)]

Hi Szusi,

In order to achieve this, you have to put a 'WHERE' condition in your AWQL statement to specify the filter for the value of AverageCpc. You may check this guide for an example of AWQL statements.

Hope this helps.

[sz...@mymail.mines.edu]

I am currently using the example DownloadCriteriaReportWithSelector as a base, can I use AWQL in this example or would I have to use the DownloadReportWithAWQL version?

[sz...@mymail.mines.edu]

To be more specific, I am trying to use a predicate, using the following code: new Predicate('AverageCpc', PredicateOperator::GREATER_THAN_EQUALS, ['xxxxx']). 

[Dannison Yao (AdWords API Team)]

Hi Szusi,

You may still use the selector method if this is what you wish to use, but the syntax would be a bit different. You could use the sample code you have provided. However, you have to associate this predicate to your selector. 

Could you confirm if you are encountering an error with the sample code you have provided? If yes, could you provide your code for downloading the report and the complete SOAP request and response logs generated via Reply privately to author?