How is it decided by Adwords gets the click in single attribution if multiple criteria participated?

20 views

Skip to first unread message

Konstantin Tarassow

unread,

Jul 8, 2020, 7:21:38 AM7/8/20

to AdWords API and Google Ads API Forum

Is there any official order of which criterion type "wins" in single attrubution criteria reports?

Like if a productpartition and a userlist participate in the click does always the user list get the click, always the product partition or is this more complicated?

Google Ads API Forum Advisor Prod

unread,

Jul 8, 2020, 7:08:08 PM7/8/20

to tara...@gmail.com, adwor...@googlegroups.com

Hello Konstantin,

No, there is no official order as to which criterion gets chosen when picking one for single attribution. So, from your perspective, it would look completely random.

Over the years, we've seen how confusing it can be to some of our API users. So, in our next generation Google Ads API that is currently in beta, we no longer use single attribution. We've set it up such that we don't report things in that way anymore. Questions like yours really do improve our API because we listen and make changes accordingly. Unfortunately, for the AdWords API, it will continue to appear random as to which one gets chosen.

Best,
Nadine Wang, Google Ads API Team