Average Position availability in API post deprecation in 2H 2019

[Leon Lei]

With the announcement that the Average Position metric will be deprecated in 2H 2019 in favor of Prominence Metrics, is it safe to assume that the metric will also be deprecated in the API?

That post deprecation the metric will no longer be viewable in the Google Ads UI nor can it be requested in a report from the API?

[googleadsapi...@google.com]

Hello Leon,

If you are referring to this article, about sunsetting the average position. Wherever you are using AveragePosition as a proxy to bid to a page location, switch to using the new SearchAbsoluteTopImpressionShare or SearchTopImpressionShare metrics. Please Refer this blog post for more information.

Regards,
Sai Teja, AdWords API Team

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On 02/27/19 11:40:35 ll...@horizonmedia.com wrote:

With the announcement that the Average Position metric will be deprecated in 2H 2019 in favor of Prominence Metrics, is it safe to assume that the metric will also be deprecated in the API?

That post deprecation the metric will no longer be viewable in the Google Ads UI nor can it be requested in a report from the API?

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[Leon Lei]

Thanks for the quick response Sai.

Yup, I'm referring to that article.

We'll switch to using the new prominence metrics for our bidding applications. But if we want to still get the AveragePosition metric as data for analysis, will it still be available in the API? I'm assuming it won't be but want to get confirmation.

[Leon Lei]

Copy and pasting the followup response from Sai below.

Concluding that Average Position metric will most likely not be available in the API either.

Please close thread.

Hello Leon,

Since this a product level change, the metrics may eventually not be available in the API as well. As recommend in the blog post it would be ideal to start using the new metrics 

Regards,
Sai Teja, AdWords API Team

[Zweitze]

I have a related question on this subject - so I prefer to continue in this thread.

Like Leon we now use AveragePosition for analysis, and we consider to shift to these Prominence Metrics too.

But our goal is long term analysis.

How far in the past do these metrics go?

I know we can take an old account (say before 2005) and start reading the metris, and determine when reasonable data appears.

But... quite often new features are rolled out on different dates, for instance by country, or first for large accounts.

So my question is, what is the oldest date we can get reliable prominence metrics?

For instance, 1-1-2019? Earlier?

Thanks!

On Thursday, February 28, 2019 at 12:08:47 AM UTC+1, googleadsapi-forumadvisor wrote:

Hello Leon,

If you are referring to this article, about sunsetting the average position. Wherever you are using AveragePosition as a proxy to bid to a page location, switch to using the new SearchAbsoluteTopImpressionShare or SearchTopImpressionShare metrics. Please Refer this blog post for more information.

Regards,
Sai Teja, AdWords API Team

[googleadsapi...@google.com]

Hello Zweitze,

Looks like your concern is more on the product level. I suggest you to post your concern on the Google Ads Community, the product specialists there are better equipped to address this question.

Regards,
Sai Teja, AdWords API Team

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[Zweitze]

Sai,

I did post my question in that forum, and got an anwer from a Gold Product Expert, claiming he does not know how Google implented this.He suspects Google is still executing this conversion.

I do think only Google can answer my question. Unfortunately, nobody from Google felt obliged to answer.

Do you see any other way to retrieve this answer?

Or find a way to ask this to the product team yourself?

Our use case:

Previously AvgPos is (partly) used for qualifications of campaigns and accounts, based on experience and -more important- years of data, in some cases dating all the way back to 2002 (!). Anyway, we have to migrate to the new metrics. Now we have little experience, and need as much data as available. But it may be a bit to much for our server (and Googles servers) to obtain all data since -say- 2014 again.

So we need a statement on the oldest date. Like

"These metrics first became available for then-whitelisted accounts in Liechtenstein, and you can find no older date than July 1st 2017."

Thanks for understanding!

[googleadsapi...@google.com]

Hello Zweitze,

This is a tough one to figure out without going straight to the engineer who wrote the code and implemented it. Through a lot of digging, I think I MAY have found her. Please keep your fingers crossed. I'll see if I can find out that answer for you. I'll get back to you when I hear back.

Best,

Nadine Sundquist, Google Ads API Team

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[googleadsapi...@google.com]

Hi Zweitze,

Thanks for being patient with me here. This is such a fine-grained detail that it takes a bit of work to find the answer, and I have good news. I have it. It looks like the data starts March 2018. I hope that helps you with your coding logic. It was nice hearing from you again, and hopefully I'll get to see you at another workshop some day down the road.

Take care,

Nadine, Google Ads API Team

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